This service package will get to the heart and soul of your brand, unpack its inherent qualities and develop a new brand that reflects your unique vision and resonates with your audience.

With experience across Real Estate, Health Care, Technology, FMCG, Retail and more, my team and myself offer you this opportunity to get a comprehensive, detailed and targeted strategy to refresh your existing brand, its assets, increase your online presence and all in just 4 weeks!

AGENDA

Week 1- Existing Brand Audit-

  • Session- 1 x 3 hour session on a Monday
  • Content- We love talking branding and we will begin this package with a full audit on your existing brand. This includes-
    • Highlighting the importance of branding to your business
    • Understanding your target audience
    • Your services
    • The characteristics of your existing brand
    • Your competitors
    • Your brands identity
    • Your existing customers
    • Your business goals
    • What impacts there are through a rebrand and much more

Week 2- New Brand Workshop-

  • Session- 1 x 3 hour session on a Monday
    Content-

    • We begin with an overview on the findings from week 1 and then go into a brand workshop detailing the brand refresh.
    • Why are you doing it? Does it change your existing brand goals, characteristics, outcomes, target audiences.
    • What does this new brand mean to you? We love this session, lot of fun here!
    • Are there some existing brands or ideas (maybe from a competitor) that you saw that you liked in particular for your own brand

Week 3- Brand Focus Group-

  • We now know enough about your existing brand and what you want from a new brand and vision. This has also allowed us to gain enough knowledge into the types of tones, colours and aspirations for your brand.
  • Taking this information, we will give you a break from us as we get together a demographically diverse focus group (but one still closely linked to your brand), to get the open discussion and reactions to different elements that will allow us to provide you with the Brand Refresh Strategy that isn’t just based on deep thought but also real live data.

Week 4- Brand Refresh Strategy Presentation

  • Sessions- 1 x 2 hour session on a Friday
  • We’re finally here and with all the data captured, we will give you a comprehensive presentation listing each branding elements right down to way your email signature.
  • This includes Tone, Name, Logo options, Target Audiences preferences, Logo Design Guidelines, Typography, Iconography, Taglines, how people feel about your brand, the platforms online that your brand needs to be one, what needs to be updated on all your current brand assets online and offline and much more.
  • And most importantly we will outline the key activities on what you can do to ensure you continue to build and create the strongest brand you can!

At the end of the 4 weeks, we might give you a lot to consider, but will leave you in good stead to rebrand and refresh.

PLEASE NOTE: This package cost is a general cost and may increase/decrease based on your needs, you must contact us for a free discovery session prior to purchasing this. Email us on [email protected] to get started.